This means you’ll need to practise what you preach. If not, you risk being ‘cancelled.’ Cancel culture is millennial and Gen-Z slang for publicly withdrawing support. This usually happens online. So it will be a negative response to a company or public figure for doing something that goes against their values.
That’s right – your online audience is watching, and they’ll also hold you accountable if you aren’t living up to ethical standards. And with the rise of social media and the growing digital market, a solid online reputation has become non-negotiable. Thought-out social responsibility strategies are a way to keep your brand in alignment with your company’s and your customer’s values to ensure good rapport with your target audience.
Communicate Your Strategy
Staying true to the promises your bangladesh whatsapp number database
business makes is much more likely when you publish your intentions. But communicating your strategy does more than boost your public reputation and hold you accountable. It’s an indirect way of contributing to the solution by educating your audience too.
A business passionate about its CSR strategy drives action. It uses emotive messaging in its content to get its audience amped and involved. Emotive content drives engagement by encouraging comments, shares and likes – opening up important conversations on various digital streams. These feed into real life, encouraging your audience to take action, and also actually do something about the issue at hand.