Have a short and happy holiday season

[asikurrahmanshuvo]

The final quarter of the year promises to be a hot one. With consumers looking ahead, brands and retailers will experience a well-balanced sales period, as shopping began in September.

With a good offer, not only in price, but also in speed and quality, it is possible to anticipate some purchases for October.

It is important that you adapt: ​​consumers are more demanding both in terms of product quality and price . And to do this, you need to be on all channels to convince them.

It is worth mentioning that before making a purchase, consumers are looking for inspiration and gift ideas, and if a brand offers this through content, it will be one step ahead.
The era of social commerce is in full swing! And social media has portugal phone number list become the best place for younger generations to research brands, according to Hootsuite’s Social Media Trends report .

In fact, 75% of Gen Z users in the US are influenced by social ads in their purchasing decisions. Which demonstrates the power of social media to convert followers into customers (when done right!).

TikTok, owned by ByteDance, understands this opportunity and is willing to take risks to reap the benefits. But the scenario has not been entirely favorable.

While social commerce features are a great investment opportunity for businesses, many large social media companies have had to rethink their strategies because customers have yet to adopt them.

Instagram had to shut down its merchant affiliate program in August this year and Facebook also ended its live shopping feature a couple of months ago .

However, TikTok is willing to take the risk. After abandoning live shopping in the UK for failing to meet expectations, the social platform will partner with TalkShopLive, which will provide them with infrastructure to launch live shopping features.

There are no official announcements yet, as both companies are still finalizing agreements and no contracts have been signed. We don't yet know when the shopping feature will be activated, but it will be coming soon.