Are there any specific changes you would like to see?

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What are the goals of your website design?
What’s the vision for or purpose of your site?
Who is your audience?
Are there any specific changes you would like to see?
Here’s how Milliken responded.

What are the goals of your website design?
“I initially created this site when I was a business journalist to capture the different articles and multimedia stories I worked on. I’ve since switched over into program management and working in tech. I want my site to tell the story of that career shift and to explain how the skills from my past career have transferred to my new one,” Milliken says.

What’s the vision for or purpose of your site?
“This site should showcase my professional accomplishments and the past positions I’ve held. Think of it like a digital resume with more examples. I also want to highlight metrics that demonstrate the impact of my initiatives,” Milliken says.

Who is your audience?
“The audience should be people who want to work with me in the future. I run a freelance program at HubSpot. People who want to join should be able to learn how from my site,” Milliken says.

“The current site’s color scheme is very colorful and fun. While I loved this czech republic whatsapp number database at the time, I want my site to feature a more sleek design. I also want to update the images. These pictures are from over six years ago,” she says.

She continues, “I also want to remove the portion about my personal art projects and zine. I’ve migrated that to a different site.”

Screencap of About page on Kaitlin Milliken’s old website.

With those goals and instructions in mind, Decker was able to start the redesign process.

Rebranding and Rewriting
While many of Milliken’s asks relate to the design of the site, refreshing the text offers a better place to start. This involves reshaping the messaging of her site so it reflects her current goals — telling her career story to people who may want to work with her in the future.

Let’s start on the home page.