Run A/B testing and test multiple headline variations at once

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The headline can lead not only to clicks, but also to actions: subscription, purchase, application. This is the main indicator of efficiency.
How to measure: divide the number of target actions by the total number of clicks.

Website Conversion: Why It's Harder Than You Thought
Website Conversion: Why It's Harder Than You Thought
Bounce Rate

A high bounce rate may indicate that the headline does not match the content. Users leave without finding the promised value.
How to measure: Check the analytics for the percentage of users who left the page immediately after opening it.

How to improve performance

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Analyze your competitors: Study what headlines are working for others.
Optimize: Adjust headlines based on metrics.
We have a separate article about increasing mailing rates. Read it to increase OR and CTR of emails .

Formula 4U in different marketing channels
Email Marketing
The subject and preheader of the email determine whether the list of france cell phone number user will open the email. The 4U formula helps to immediately attract attention and generate interest.

Example of subject and preheader:

Applying the 4U formula to your email subject line
One of the letters in our newsletter with useful materials
We send fresh articles and videos about marketing, sales and communication with users once a week
Email
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We send fresh articles and videos about marketing, sales and communication with users once a week
Social networks and messengers
In social networks, it is important to quickly capture the user's attention, so it is recommended to make the title short and bright.

Example message:

Using the 4U formula in Telegram bot text
Telegram bot offers lead magnet and discount
The Carrot quest Telegram bot helps not only launch another bot in the messenger. This solution is designed to make Telegram a full-fledged channel for attracting leads in your funnel, and all communication with clients in different channels is saved in one system.

Do you want to automate warm-up funnels and work with all user segments in a targeted manner?

Leave a request to connect a Telegram bot - we will help you choose scenarios to comprehensively warm up users through Telegram and other Carrot quest tools.

About submitting an application
Contextual advertising
This format has a character limit, so every word should work for your purpose. The 4U formula helps you create ads that stand out from the competition.

Example of an advertising post:

Applying the 4U formula to an advertisement
In the advertisement, the store offers to receive the product and a free subscription
Landings
The landing page title should hook the user, explain the value and push them to take action.

Example:

Using the 4U formula in landing page descriptions
The banner and the course's sister-in-law convey the main value for the viewer.
Blog
Blog articles should attract readers with catchy and informative titles.

Example:

Applying the 4U Formula to Blog Articles
Headlines offer usefulness (service overview), specificity (18 best solutions) and uniqueness (current list)
In our blog, we regularly share useful articles and cases about marketing, support and sales.

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How to Enhance the 4U Formula with Modern Marketing Trends
Add personalization