This practice can be done with specific ad campaigns, but mainly through automated email relationship rules segmented by profile and engagement .
It's no wonder that institutional Google Ads campaigns (campaigns where you buy your brand's keyword) always have the best return on investment . After all, if someone searched for your brand, they already know who you are and are more likely to buy from your store.
Therefore, a great way to understand whether your digital gmx email list marketing strategy is successful is to look at your Google Ads campaign . If performance is improving month after month, it means that your current customers are increasingly buying from you.
Of course, a customer will not buy more from your company just because our brain is "lazy", you need to have a good product (or service), provide quality service, the best possible experience , among others.
However, that objection that appears in most sales "should I buy from this company? Can I trust them?" no longer exists, which, let's face it, is already half the battle.
This insight is cool, isn't it? And since today we're talking about the AUTOmanada effect, what do you think about subscribing to our newsletter to expand your knowledge on the subject?