Whether It's The Customer's Purchasing Profile Or Even The Days Of The Week And Time They Usually Check Their Email, Ai Uses The Data To Better Understand Its Database. The Personalization Of Messages Has Also Received A Major Update With Artificial Intelligence . Those Who Already Used Strategies, Such As A/b Testing, Now Have Almost Infinite Variations, From The Type Of Text And Design Presented To A Hierarchy Of Information According To The Heat Map When Reading Messages.
Just Like A Good Content Strategy, Personalization Needs To Be Relevant italy email list To Ai Tools For Email Marketing, You Need To Understand Who The Business Persona Is And What They Are Looking For In Their Relationship With The Brand.automation Of Sending And Tracking Emailswhich Message Do You Consider To Be The Most Important To Your Business Persona? With The Use Of Artificial Intelligence For Email Marketing Campaigns, This Question Generates Several Answers.
The Good News Is That Ai-powered Sending Automation Covers All Of These Variations. The Goal Is To Understand What Type Of Email Your Lead Expects To Receive And What Is The Appropriate Time For Them To Receive (And Open) The Message. There Are Very Useful Features, Such As Triggering The Message When The User Is Checking Their Inbox, Which Increases The Chances Of The Email Being Opened.