Types of ads on LinkedIn

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LinkedIn Ads offers different types of ads to suit the needs of each company. The different formats are detailed below:

Sponsored Content: How to Reach a Specific Audience
This format is the most used on LinkedIn , as it allows you to reach a specific audience in a native and non-intrusive way.

This is advertising content very it directors managers email list similar to organic posts , but followed by a call to action that directs the user to the company's website. In addition, this type of ad can be shared by users, which further expands its reach.

To reach the right audience through Sponsored Content, it's important to use appropriate targeting, such as location, company, job function, or industry.

Dynamic Ads: impact and personalization
LinkedIn Dynamic Ads are highly personalized ads that are automatically generated based on the information LinkedIn has about each user.

They are very effective for promoting job offers, courses and events , as they can be personalized with each user's profile data. They also allow you to include a call to action and direct the user to the company's website.

To use Dynamic Ads, it is important to have a complete LinkedIn profile and use appropriate segmentation to reach your target audience.