When choosing a thought leader, don’t limit yourself

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“For instance, I‘d pay much closer attention to a pitch if it tells me how this piece could appeal to my readers. Additionally, I’m impressed when a writer can recognize gaps in our content and how their piece will fill those gaps, rather than competing with existing content."

As an example, here’s what HubSpot looks for in guest posts on the Marketing Blog.

4. Guest Podcasting
Similar to guest posting, being a guest on a popular podcast can raise brand awareness and drive traffic to your website.

You may already have some favorite podcasts that would be a great fit; you can also use a “matchmaking” company specifically for podcast guests, like Interview Connections and PodMatch.

Just make sure you do your own research. Listen to a few episodes to get a sense of the tone and subject matter, research the host(s), read reviews, and see if the podcast has published numbers like subscribers or downloads.

5. Thought Leadership
According to Edelman’s and LinkedIn’s research, more benin whatsapp number database than half of decision-makers and C-level executives spend an hour or more each week reading thought-leadership content.

If that’s your audience, it’s time to dedicate more of your editorial calendar to thought leadership. (And even if your target audience isn’t in the C-suite yet, sharing thought-leadership content can boost your brand’s credibility and visibility — and help you create genuinely useful content.)

to your own industry. Influential thought leaders often have transferable knowledge that can help your readers, regardless of their industry and experience.

And although “leader” suggests somebody well-established in their career, there are lots of younger professionals who are disrupting industries, trying out new tactics, and catching the attention of their peers. More than anything, look for a good storyteller — somebody you are excited to sit down and talk to.