The empathy map is a tool that allows companies to get closer to their target audience. The more information they have about their target audience, the more qualified their business segmentation and BI strategies will be . In addition, relevant information allows for the development of well-targeted campaigns, the offering of products and services aligned with specific demands and, consequently, business growth.
In this post, you will have access to a complete overview of the empathy map, discovering how it can contribute to the intelligent and strategic development of your business. Are you curious? Keep reading and find out!
What is an empathy map?
Before understanding what the empathy map is, it hotmail email list is important to conceptualize the word "empathy", a term that has been widely discussed in recent years due to its importance in communication and interpersonal relationships.
Empathy can be translated as the ability to understand a person's emotional state , knowing how to put yourself in their shoes, understand their perspectives, emotions and the reasons why they act in one way and not another.
In this context, the empathy map emerges as a resource used by companies to draw the profile of their customers, taking into account their feelings, needs and expectations.
The map is developed using a graphic scheme that can be created on a board, screen or flip chart, providing an objective perception of the information and needs of a specific audience.
On the map, the company can gain clarity regarding what its audience is thinking and how it can establish marketing strategies that aim to communicate efficiently with this audience.
How can it contribute to your strategy?
As the empathy map helps you better understand what your audience is thinking, you will have more accurate data about the actions and message that your business needs to convey to the end customer.
This is reflected in the qualification of the decision-making process, in the creation of an environment that contributes to the emergence of insights about your brand , in addition to the optimization of financial resources and investment in marketing.
It is important to keep in mind that the tool is very simple to apply and the benefits it brings to your company's results are sufficient reasons for its implementation.
Furthermore, knowing your audience and understanding what they are thinking helps in the creation of new products and services , designed according to a specific need, within a market context that contributes to the growth of your business.