Collection prepared by the famous

[rakhirhif8963]

So, collaboration – ? The word comes from the Latin “con”, that is, “together” and “laborare” – “to work”. Or from the English “collaboration”, which is translated as cooperation, interaction, cooperation, joint activity. In the 1940s, the term had a negative connotation, as it meant collaboration with enemies. Nowadays, it is common to distinguish between the neutral word “collaboration,” which means working together, and “collaborationism.

The latter is understood as intentional assistance to truemoney database of the state, i.e., treason. Collaborations in the modern sense became widespread in the global fashion industry at the beginning of this century, and in recent years this phenomenon has reached the peak of its popularity. Let's recall one example of brand collaboration. The first such collaboration between a clothing department store and the famous fashion designer Roy Halston took place in the USA in 1983.

Then the designer released a collection for regular stores. But the experiment failed: the audience did not appreciate the clothes, and representatives of the trade sector saw in all this an attempt to discredit high fashion. But twenty years later the situation has changed dramatically. The companies, which initially had completely different audiences, began to actively unite under common ideas after the first collaboration of H&M with Karl Lagerfeld in 2004.