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Multivariate Testing in B2B Campaigns By Josh B. December 30, 2023 • 3 min read Share this post Comparing AB Testing vs. Multivariate Testing in B2B Campaigns AB testing and multivariate testing are two powerful tools that can greatly impact the success of B2B campaigns. In digital marketing, knowing the differences and benefits of testing methods is important for data-driven decisions. In this article, we will explore AB testing and multivariate testing, comparing their methods, benefits, and restrictions.