Shopify discusses new features with a talking head video.

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5. Tease what’s coming (New product launches, features, etc.)
A great way to build hype around upcoming products or features is to post them on Instagram.

You don’t have to do a full-fledged commercial to make an impact.

In this Instagram video, Google simply shows someone using their newest phone and describes features with a voiceover.


Duolingo, on the other hand, shares product updates using sample screenshots, text, and playful music:




None of these examples are high production value or estonia whatsapp number database complicated, but they all effectively show audiences what they can look forward to from the upcoming releases.

Pro tip: When posting videos about future products or futures on Instagram, take advantage of the “Remind me” feature.

With this, people who see the video can tap on the bell icon in the bottom left of video to opt into receiving notifications reminding them of the upcoming launch. Once they do, they’ll receive three notifications for the event:

An activity feed notification 24 hours before the event.
An activity feed and push notification 15 minutes before the event.
An activity feed and push notification at the time of the event.
The final notification can even coincide with a follow-up piece of content officially announcing the new item.