One of the effective and resounding methods of these events is definitely tournaments. For example, Riot Games' Valorant game organized Valorant Champions Istanbul, a tournament that can be watched live in 2022, and it easily attracted the attention of most people interested in games. Red Bull's Red Bull Campus Clutch, a tournament organized by Red Bull between university students and Valorant, also had positive effects for both companies. Apart from these, it is very important for computer gamers to interact with each other, and being able to achieve this through community events definitely leads game companies to success in marketing the game.
A New Marketing Method New Game Launch Marketing lebanon telegram data One of the important things that every gaming company with a marketing budget should do is to launch a game to promote a new game. When new game launches are well announced to the right target audience, they have an impact on the game being recognized and played regularly. Red Bull Campus Clutch Planning Marketing Campaigns When planning marketing campaigns, content strategy, target audience analysis and market research should be prepared and 360-degree marketing should be done as much as possible.
For social media content strategies, digital marketing should be focused on and different social media channels (YouTube, Instagram, TikTok) should be used and target audience analysis should be done while using these channels. The age range of the target audience and the format of the game (computer, mobile, console, etc.) should be checked and a balanced and proportionate marketing campaign should be planned. When features such as discounts and pre-orders are added to these campaigns, the customer's interest in the game will increase.