Leave the option to close the pop-up

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The shorter and clearer the offer in the pop-up, the more chances to collect leads. In order to get the first contact with the user and include him in the database for other mechanics, it is enough to collect:

email or phone;
username.
If you use services for communication, other information about the user can be collected gradually and supplemented with his profile through data collection .

Offer a bonus in exchange for contacts

To motivate the user to leave an email, offer to send them a lead magnet by email - a checklist, a book, a comparison table of services and other useful materials.


Don't forget to add a cross so that uninterested users can close the pop up and continue browsing the page.

Even if you use a pop-up for informational messages, give your site visitors the option to hide it.

Customize the popup in the user's context

Create a connection between content and pop-ups. For example, invite blog readers to subscribe to email newsletters with new materials.

For users who are inactive on the pricing page, set up a pop-up to schedule a consultation with a manager.

Audience segmentation will help you more accurately communicate with users and increase website conversion.

Create an expectation

Tell the user what will happen when they fill out the form. For example, specify in a pop-up window how often the subscriber will receive newsletters or the terms of the promotion.

Limit impressions

Set the allowed number of impressions so that the pop-up does not haunt the user and does not cause negativity. It is optimal to show the pop-up window a maximum of two times per session: the first time the person could miss it.

Test the hypotheses

The audience of each business is unique. To find mechanics and offers that work effectively on your site, use A/B tests.

The Carrot quest pop-up designer has a built-in tool for testing hypotheses.


location on the page;
dimensions;
offer;
text on the button;
creativity;
show timeout.
A/B testing will help you find the best pop-up option for your business, and scale these ideas to other mechanics.

Confirm that the pop up worked

To make sure the form is filled in, add an additional list of netherlands cell phone number window. Thank the user for contacting you and explain what will happen next.

Want to collect more targeted leads on the same traffic?
Contact the Carrot quest growth team. They will test up to 25 trigger messages with A/B tests in 1.5 months and help increase revenue by up to 25%.

We will offer the first mechanics for the site during a free consultation.Once a pop-up is launched on a website, working with it does not end. It is important to collect data on its operation and make sure that it solves the task. In this article, we figured out how to measure the effectiveness of a pop-up and improve it.

How Pop-Ups Are Useful for Business
A pop-up window is an interface element that appears on a website when triggered by a specific event.

Windows are called based on user behavior and actions: