This is a skill of great value for marketing strategies and professionals in this area must be specialized in coming up with good ideas for the client. The agency's engagement and motivation is greater and different, compared to the performance of the internal team.
The agency has a connection and involvement with the brand and is committed to making it a market reference. The internal team may not achieve the expected results due to a lack of creative skills and difficulty in legal leads for sale being impartial in some aspects of the company's behavior.
Availability
An agency must be involved in all stages of the company's leverage project. From planning to meeting deadlines and strategies, and including the relationship built with the client — it is essential to offer complete availability to monitor the company's evolution and growth.
The fact that the agency has to deal with several clients and their strategies on a daily basis can be a problem for a company that wants exclusivity. In this regard, having an in-house team may be more advantageous and the ideal is to evaluate the pros and cons to make the best choice.
Investment
Many companies fail to invest in an agency because they consider it a high investment. The ideal is to conduct a cost-benefit analysis, including not only monthly expenses with internal labor, but also amounts such as the 13th salary, vacation and leave coverage, among other labor costs.
The choice must consider some factors such as available budget , expected results in the medium and long term, capacity to absorb and monitor demand internally — once this is done, the company will have important information to make a good choice.
The agency will be responsible for bringing together marketing and sales into a global strategy, distributing the responsibilities of each at the appropriate time. The good thing about the agency is that it has an impartial position and assigns responsibilities without being limited by preferences.
For those who manage an online business, the challenges are endless and come up against the issue of competition. Strategies for attracting, retaining and generating leads must have a considerable impact on the company's revenue results, which will justify the investment in marketing.
Let's summarize what we've seen about investing in marketing
The idea of investing in marketing, especially when the company has a greater number of professionals dedicated to sales, may seem wrong and costly, but it is essential to evaluate the work of both areas and confirm that they are complementary strategies and, at no time, non-substitutable.
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