Example of KPI concepts> KPI Logic Tree Site KPIs vary by site type The types of sites that typically implement SEO include: <Types of sites that often implement SEO> Site Type Features Site KPI examples Service site A website for understanding your company's business, including products and services, and leading to purchases Number of sessions, inquiries, document downloads, member registrations, etc. Owned Media A website that transmits various information to raise awareness and interest in products and services.
Number of sessions, number of page views, number russia telegram data of transitions to service sites, etc. E-commerce website A website for selling products online Number of sessions, number of users, number of registered members, number of purchases/purchase amount, repeat rate, etc. Database-based site A site where pages are automatically generated based on a large amount of stored data Representative examples include job sites and real estate information sites. Number of sessions, number of users, number of member registrations, number of service applications, etc.
Affiliate Sites An advertising method in which operators receive compensation by encouraging users to purchase specific products or services. Number of sessions, number of transitions to advertiser pages, etc. The main role of a service site is to handle users from the consideration stage to purchasing behavior, so KPIs include the number of inquiries and the number of document downloads. On the other hand, the main role of owned media is to raise awareness and stimulate interest before considering purchasing the company's products and services.