Free Personalized Marketing Plan Template

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djust your approach if new information comes in or if something doesn’t feel right. Flexibility is key to making the most of this framework.

Example: Let’s say I’m using the ICE Score to decide which marketing channels to prioritize for a product launch. For “Impact,” I’d score social media ads the highest since they can quickly reach a large audience.

For “Confidence,” content marketing might score well because we’ve had past success with our content team.

For “Ease,” influencer partnerships would rank highest if we already had existing relationships. After adding up the scores, I’d focus on the strategies that offer the best return on investment.

ICE Score diagram explaining a marketing strategic hungary whatsapp number database framework with components: Impact, Confidence, and Ease, each rated on a scale of 1-10 to determine the overall ICE Score.

8. STEPPS
STEPPS is a framework designed to help you create content that naturally spreads from person to person. Developed by Jonah Berger, a marketing professor and author of Contagious: Why Things Catch On, this model identifies six key ingredients that make content go viral.

STEPPS stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. From my experience, this framework offers a clear roadmap for crafting content that grabs attention and encourages people to share it.


Generate your company's marketing strategy into one simple, coherent plan.