Define the objectives you have for the Buen Fin

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Establish what you want to achieve with your digital marketing strategy for real estate agencies during the Buen Fin. Having a specific goal will help you define more clearly what actions will help you reach it.

What are you looking for? Closing more sales, getting potential clients, growing your database. Without a doubt, the Buen Fin can bring you closer to them. The important thing is to vp purchasing officer email lists define your objectives in an optimal way, since they need to be clear, specific and measurable. This will allow you to follow up on your strategy during the Buen Fin, to recognize which actions are working and which are not, to reinforce the former and optimize the latter.

At the end of this season, you will be able to identify whether or not you achieved your goals and recognize which ones were successful through this strategy. This analysis will provide you with valuable information and data that will be a significant learning that will surely be of great help to you for the next year.

Plan your offers for the Buen Fin
The point of Buen Fin is to offer discounts, promotions and attractive offers to users to encourage the purchase of products or services. One of the main bases that drive your digital marketing strategy for Buen Fin is to define these incentives for your target audience.

Determine which property or properties you are going to promote, establish the type of promotion (direct discount, interest-free months, discount based on down payment percentage, etc.), take good photos and videos of your property that show its features, design your posts and ads on social networks highlighting these materials and promotions (remember to use communication and messages according to your target audience), create a landing page to highlight your products on promotion during the Buen Fin.