Pyramid-shaped category structure> Pyramid-shaped category structure Designing target keywords and target pages When designing a site using a pyramid structure, we design targeted keywords and targeted pages. For example, if the targeted keyword is "personal computer," the targeted page will be a product list page for personal computers, and if the targeted keyword is "personal computer DELL," the page will transition to a product list page for DELL personal computers. The key is to select keywords based on the needs of users .
Since EC site users are often searching for products with brazil telegram phone number list the intention of purchasing, if you create a page randomly, it will not be visited unless it matches their needs. Select a keyword with a certain search volume and create a page that matches the keyword. Also, if the number of products posted on a product list page is zero or only a few, it may be considered a low-quality page. Therefore, it is important to design pages that focus on genres that can secure a large number of products .
Make your design mobile-friendly It is also important that an EC site is designed to be mobile-friendly. Mobile-friendliness means making the site easy to view and use for users of mobile devices such as smartphones and tablets. Even if a site can be viewed on a mobile device, it can be frustrating for users if the content width does not fit the screen width or the text is too small to read. E-commerce sites that are not mobile-friendly will be ranked lower in mobile search results pages , so make sure to design them appropriately.