The first step in any product analysis is to assess current pricing.

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Competitive Product Analysis
Product analysis drills down to discover key differences and similarities in products that share the same general market.

If you have a competitor selling products in a similar market niche to your own — you want to ensure that you aren’t losing market share to the competition.

Leveraging the example above, we can drill down and discover some of the key differentiators in product offerings.

Competitive Product Analysis

1. Assess your current product pricing.

Nintendo offers three models of its Switch console: The smaller morocco whatsapp number database lite version is priced at $199, the standard version is $299, and the new OLED version is $349.

Sony, meanwhile, offers two versions of its PlayStation 5 console: The standard edition costs $499, and the digital version, which doesn’t include a disc drive, is $399.

2. Compare key features.
Next is a comparison of key features. In the case of our console example, this means comparing features like processing power, memory, and hard drive space.