However, how can you use this data effectively to ensure the success of your e-commerce during the biggest sales event of the year?
In this article, we will detail the main ways to leverage data to boost your performance on Black Friday and, at the end, we will address an essential aspect to improve the user experience: digital onboarding. Follow along and discover how to transform data into a competitive advantage for your business!
Importance of a good strategy for Black Friday 2024
Black Friday has established itself as one of the main sales opportunities for e-commerce, but it has also become an increasingly competitive challenge. In 2023, BigDataCorp's annual survey monitored the prices of more than 9 million products on 1.7 million websites and revealed that, even during the promotional date, there was an average increase of 3% in prices. This data shows that the perception of “big discounts” requires a well-planned strategy to gain the trust and attention of consumers.
Another important point observed was the anticipation of advertisements. Already two months before Black Friday, a significant number of websites began russia phone number displaying banners, pop-ups and other ad formats, promoting future offers. This anticipation trend reveals the need to stand out in a scenario where consumers are impacted by offers well in advance, which makes it even more challenging to capture and retain the public's attention.
Given this context, having a solid strategy for Black Friday 2024 is essential for any e-commerce that wants to stand out. A good strategy involves not only planning offers but also using data to understand consumer behavior, define the ideal time for campaigns and personalize communication according to the target audience. With adequate preparation, it is possible to transform the date into an opportunity to strengthen customer relationships, optimize sales and ensure a competitive edge.
How can data help your e-commerce this Black Friday?
To ensure a complete strategy focused on the customers your e-commerce wants to attract and retain on Black Friday 2024, relying on the power of data is the best way. With data solutions, it is possible to plan a personalized and secure experience that increases sales and also helps build a relationship of trust with consumers. With this in mind, we have brought you some ways to use our data solutions to improve your strategy. Check them out:
Supplier verification to prevent fraud
Preparation for Black Friday begins well before the date, and one of the most important steps is verifying suppliers . Fraud is not exclusive to consumers; many e-commerces are the target of scams in supplier proposals. With BigDataCorp's verification solutions, such as background checks, your company can assess the integrity of business partners and ensure that each stage of the operation is safe and reliable. This care will prevent losses , preserving the reputation of your e-commerce.
Personalizing content and offers with data
A personalized shopping experience is an important competitive advantage on Black Friday. Based on demographic data, shopping preferences and a detailed mapping of the customer profile, your e-commerce can create offers that truly meet consumer expectations.
With your profile mapped, invest in BigDataCorp's lead generation solution . With it, you can precisely target your audience, enabling even greater reach and more significant sales.
Optimization of the new customer registration process
During Black Friday, the increase in the volume of new customers and transactions can overload the registration process, affecting the user experience. By using reliable and up-to-date data , your e-commerce can speed up the onboarding of new customers, ensuring that the process is efficient and secure.
By integrating verified information, it is possible to reduce the risk of fraud and, at the same time, offer a simplified registration process, which improves customer satisfaction from the first contact.
Did you know that BigDataCorp has a tailor-made solution to transform this initial stage into a safe and frictionless experience that encourages customer loyalty? Check it out below!
Discover BigDataCorp's onboarding solution and transform your customers' experience
On Black Friday, every second counts. To ensure a smooth and frictionless registration experience, BigDataCorp’s onboarding solution is ideal for those looking for an agile, secure and efficient process. By using public data, we eliminate barriers to registration, providing your customer with a simple and efficient experience, without compromising security.
Why choose BigDataCorp onboarding?
90% faster : using data to fill in and validate fields makes registration much faster, improving customer experience and satisfaction.
100% automatic : the onboarding process eliminates the need to request complex data and fully adapts to security and privacy regulations, maintaining compliance without compromising fluidity.
60% reduction in costs : by eliminating manual reviews and integrating processes, your company optimizes costs and improves operational efficiency.
Responses in less than 1 second : Receive responses in real time, validating customer data without interrupting the user experience.
BigDataCorp's onboarding solution has features such as auto-fill, automatic validation, integrated process and modularity, adapting to the needs of any e-commerce. With more than 100 million onboardings performed per month , in addition to a database of 250 million people and 60 million companies, we guarantee an agile and secure process to transform your customer's journey from the first contact.