Customers don't buy products, they buy end results, and the russia phone number example success of your B2B business depends on the direct alignment between your customer's needs and the solutions you can offer them.
If your company, product or service communicates that it does many things at once, your prospect will understand that it does none .
This is a maxim of positioning and the way our brain works by interpreting stimuli and signals coming from the environment.
Our brain is exposed to hundreds of messages per minute, it has to filter everything that reaches it in some way. And the way to filter commercial messages is by assigning them categories.
This brain process is completely automatic (we don't even notice), so if a brand is communicating many things to us at once, the message doesn't even reach us, it just goes by.
Therefore, to occupy a space in the mind of your potential client, it is essential to define the category in which your Potential Client recognizes you , and work your communication entirely based on that category, trying to avoid duplication or multiplicity of concepts.
Not competing on price, targeting a niche, showing value (what sets you apart) and offering what your client needs is the winning formula in B2B business.
Yes, expanding your business in LATAM is a big challenge. At Pragmática we are ready to help you.