The “Great Firewall of China” means that YouTube and Instagram are blocked. Still, foreign companies using TikTok will be happy to know that the Middle Kingdom’s Douyin is similar to its Western cousin.
Douyin caters to a Chinese-only audience while TikTok is its international version, so companies should be aware the app works a little differently, and its ability to be used for marketing purposes may be unfamiliar too.
In this article, I will compare Douyin to TikTok, explain how to use it for marketing, and provide three examples of companies that successfully used the app. By the end, you should understand how Douyin can help your brand in China.
Table of Contents
How Does Douyin Differ From TikTok?
Demographics
Type of Content on Douyin & TikTok
Searching on Douyin & TikTok
E-Commerce on Douyin
Douyin’s User Experience
Douyin’s Basic Interface
Douyin’s Search Tabs
Douyin’s Search Bar
Douyin Accounts
Marketing on Douyin
SEO on Douyin
Account SEO
Content SEO
Think About Your Product & Target Audience
Timing Matters
Get Users Involved With Your Douyin Campaigns
Brand Ambassadors on Douyin
Use Douyin Influencers
Ad Campaigns on Douyin
Lululemon’s Branding Campaign on Douyin
Funny Elves
Auntea Jenny
Contact Nanjing Marketing Group
How Does Douyin Differ From TikTok?
As stated previously, the fact that Douyin is only for China already indian whatsapp number sets it apart from TikTok. Besides the obvious language difference, a few other differences come from Douyin having a different target market.
Demographics
Of course, if TikTok is aimed at an international audience, its videos can be shared across countries. For example, a person eating a meal in Italy can be seen by someone watching TikTok in Canada.
This CAN happen on Douyin, but it usually takes the shape of someone downloading a video from a foreign app and uploading it to the Chinese app with subtitles.
Because Douyin is focused on China, the age demographics are different too.
While TikTok’s main audience tends to be between 10–19 years old (25% of the user base), 30% of Douyin’s are 18–24 year-olds.