The selected font is an analogue of the intonation and timbre of our voice in a written address. A certain letterform influences the perception of texts, makes them more convincing, or, on the contrary, adds frivolity and deprives of a businesslike mood.
From this article you will learn which fonts should be used when developing a website to create the necessary emotional mood in the user and facilitate the perception of information in general.
Serif fonts
Serif fonts have short strokes at the ends of letters, which is how the ancient Romans wrote when they carved the names of emperors on stone slabs.
Well-known representatives of this type are Times New Roman, Baskerville, Courier New.
According to many researchers and designers, such fonts are better suited not for online formats, but for paper media - newspapers, books, booklets.
Serif fonts are associated with:
traditionalism;
formality;
sophistication.
Therefore, it is often used on web resources that provide luxury services. Let's consider this using the example of the website of the elite business club "Kelia".
The location of the business club in the historical center of Moscow, in an old mansion on Vozdvizhenka Street, makes associations with tradition appropriate .
The focus on the business elite, who adhere to a certain etiquette, sets the tone for a certain formality .
The intimate atmosphere, the presence of a concierge service and the rich selection of expensive wines reflected in the photographs imply sophistication .
That is, we see that the chosen font is in harmony with the atmosphere whatsapp number data of the site and the very essence of the service offered.
Of course, serif fonts are divided into a number of subcategories, such as:
old style;
garalds;
transitional style;
new style;
block-shaped.
However, the purpose of this article is to give you a general idea without overwhelming you with unnecessary details.
Overall, research shows that many serif fonts make text more persuasive.
Use serif fonts when you want to emphasize your loyalty to the best traditions and a thorough, serious approach to business.