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What this essentially amounts to is a long-term, customer-driven sales cycle: essentially a soft sell or, in some ways, a zero sell.” Define a clear marketing strategy and align all your initiatives with your business model and sales organization. An in-depth article by Grow & Convert nicely sums up the benefits of lead nurturing versus direct conversion. How does marketing collect leads without gating content? Use Your blog Take the obstacles out of the way and start adding your most valuable content to your blog.


search engine optimization (SEO) just by adding more pages to your website. Relevant content will lead more visitors to your site, and an easily navigable website with quality information france email database will be a testament to your company’s expertise. As you increase traffic to your blog posts you can layer in additional calls to action or lead magnets. Build a microsite A microsite is basically a long webpage or multiple web pages separate from your main site.




Users can navigate formerly gated content there, similar to putting all your best content on your blog. Text Magic offers a microsite of free tools visitors can take advantage of to verify phone numbers, emails, detect Unicode characters, and more. ungated content leads textmagic After the traffic starts flowing to these rich resource web pages, use a tool like Leadfeeder to identify leads who visit your microsite.