Well-known representatives of this type are Arial, Helvetica, Verdana.
Of course, sans-serif fonts also come in different varieties, for example:
geometric - they are based on regular shapes, the thickness of the strokes remains unchanged, for example, Helvetica;
humanistic - the strokes are slightly different, the fonts themselves are more artistic, calligraphic. For example, Optima.
These "chopped fonts," as they are often called, are used in the body text of two-thirds of modern websites.
The sans serif font evokes associations with:
modernity;
versatility;
cleanliness, neatness.
For example, we used a sans-serif font on the landing page of the ICO blockchain platform bubbletone.io.
Blockchain is a 21st century technology that opens up new ways to solve familiar problems. Therefore, it is appropriate to emphasize the modernity .
“Cleanliness” of transactions, accuracy and precision in fulfilling obligations is a completely acceptable association for a project that attracts investors’ funds.
It should be noted that sans-serif fonts are used with the same success in many other niches. This makes them universal to a certain extent. Here, the example of the Helvetica font is indicative, which is used in 21% of logo inscriptions among famous world brands. These are companies from a wide variety of fields, such as McDonalds, Toyota, Skype.
By the way, we recently used a sans-serif font that is in tune with the idea of modernity and purity when creating a logo for a company that services medical equipment. It was an interesting case .
Use sans-serif fonts when you want to emphasize that you are up-to-date, innovative, or ensure neatness and cleanliness.
When thinking about the appearance of texts on your site, we recommend that you at least consider the following nuances.
The danger of "embellishment" - be careful with decorative and script fonts. They are good for headlines that attract attention. However, they are usually not suitable for body text - it simply becomes difficult to read.
Font compatibility — you shouldn’t use more than 2-3 fonts on a website. It’s important to consider their compatibility with each other based on the principle of harmony and contrast. There are specialized services on the Internet for selecting harmonious font combinations.
Language and cultural features - it is important to understand that not all fonts that are loved by Western users have equally successful Cyrillic analogues. Therefore, when reading advice from foreign designers, make whatsapp number database an adjustment "for Russian reality."
Font display — it is important not only to select fonts that are suitable for the theme of your site, but also to ensure that they are displayed correctly. Users of your web resource can surf the Internet from a variety of devices and operating systems with different presets. Because of this, it happens that the texts on the site are displayed completely differently than intended. Sometimes this looks very careless and simply devalues all other efforts of the web designer.
That's why we always take this into account when developing websites. We tell browsers which font to use as a fallback. This way, we gain control over how the texts on the website will look when viewed from a wide variety of devices.
The user often hesitates: to contact your company or not. Here, every insignificant, at first glance, nuance influences the final purchasing decision. Be careful, tip the scales in your favor!