What is a social media scheduling tool?
A social media scheduling tool is a software designed to help marketers manage and schedule content across various social media platforms. These tools allow users to plan, create, and schedule social media posts in advance, helping to maintain an active online presence without having to manually post in real-time.
Ideal Features of a Social Media Scheduling Tool
Visual Calendar: An easy-to-use interface with a visual calendar that allows users to easily view and organize scheduled posts across various dates and platforms.
Cross-Platform Support: The ability to schedule posts to a variety of popular social networks including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and more.
Analytics Features: Built-in analytics tools that allow users to track the performance of their social media posts and campaigns, including metrics such as engagement, reach, and click-through rate.
Bulk Scheduling: The ability to upload and schedule multiple posts at once, saving users time and effort.
Team collaboration: Features that facilitate collaboration between team members, such as assigning tasks, approving content, and commenting in real time.
Content Management: Tools for organizing and managing content, such as creating reusable content libraries, scheduling evergreen content, and curating external content.
Auto-scheduling: Features that suggest the best times to post based on analysis of past performance and audience trends.
Integrations: The ability to integrate with other marketing tools and platforms, such as marketing automation tools, content management systems (CMS), and web analytics platforms.
Customer Support: Robust customer service, including help resources, tutorials, and live assistance to resolve issues and answer user questions.
Flexible Pricing: Flexible pricing options to suit different users’ needs and budgets, including free plans with basic features and upgrade options for premium features.
1. Buffer
Buffer is a streamlined social media dashboard with powerful syria business email list bulk scheduling features, powerful tools for marketers. You can easily plan and publish social media content through a unified calendar. If there is a change of plans, you can pause posting through the settings page. It supports Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
Price: Basic scheduling is free for up to three accounts. $5/month per account for premium features or more accounts.
2. Sprout Social
Sprout Social is another popular dashboard with robust scheduling features for busy professionals. It helps you plan and execute your strategy with a visual calendar, post composition including images and in-app, and perfect timing using real-time analytics tools. Compatible with Facebook, Instagram, YouTube, Pinterest, Twitter, and LinkedIn.
Price: From $89/month.
3. Hootsuite
Hootsuite is also a general-purpose social media dashboard to support your online presence. You can compose and schedule your posts within the app, and view the calendar with posts by month, week, or day. It also includes collaboration and post approval features that help manage team activity. It works with all major networks and some less popular ones, for a total of over 20 platforms and unlimited posts!
Price: Free version supports 2 accounts. Paid plans start at $49/month.
4. SocialBee
SocialBee is another tool that focuses primarily on content queue scheduling. It offers a wide range of core features, such as Canva integration, advanced content importing features, and RSS features. It works with the usual networks, plus TikTok and Google My Business, providing a variety of options.
Price: Starting at $19/month.
5. Later
Later offers a free and easy way to schedule posts across your social media platforms. While it doesn’t qualify as a full-fledged social media management tool, it is a convenient option for scheduling posts across multiple platforms. Compatible with Twitter, Instagram, TikTok, LinkedIn, Facebook, and Pinterest.
Price: Limited free, then starting at $25/month.
6. Napoleon Cat