Creative lead generation graph
Constant competition and lack of data can make lead generation even more challenging. Even worse, most brands rely on tried-and-true strategies like ebooks, guides, newsletters, and email lists to generate the best leads.
While those strategies have worked for years, they aren't as india mailing list effective as they used to be. That's because the buyer journey has changed—especially in B2B.
Ready to get creative and take your lead generation to the next level? Here's why what you're currently doing isn't working—and how to actually reach qualified leads.
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Common lead generation tactics are boring
Lead generation is crucial to business growth. Whether you want to sell more socks, software, or manufacturing equipment, you need to generate leads.
The problem? Most small businesses use the same, stale lead generation tactics year after year, including lead magnets like:
Ebooks
Quizzes
Pop-Ups
Newsletters
Infographics
Giveaway
Don't worry; we're not judging. We've used these same strategies atLeadfeeder for years.
But, there are a few issues with these strategies:
They're boring: You might think your ebook is exciting, but do your users? I hate to break it to you…
They don't offer value: Nobody wants to hand over their contact information (and risk getting a bunch of spam) for the same content every other Saas brand has on their blog.
B2B lead gen is different: B2C companies can throw together content marketing pieces like a quiz to find out which influencer you are, but those strategies simply don't work for B2B.
TL;DR: Stop using generic, boring lead generation strategies. They don't generate many leads — and the ones they do generate are unqualified. So, what do you do instead? It's time to get creative with your marketing strategy.