I mean, publishing insightful, SEO-rich blog content twice a week may india mailing list not seem that hard. But in reality, you’ll have to cooperate with a marketing specialist, an SEO specialist, and several content creators for that. Together, they will search for profitable keywords, analyze the search intent of your audience, research credible information, and craft easy-to-read content.
And you know what? It works! Thanks to some help from an SEO agency, the ContractWorks software company was able to increase the overall organic traffic by 258% and attract around 70,000 new users in one year.
Content Marketing
A thoroughly considered content marketing strategy encompasses SEO, SMM, case studies, infographics, and other aspects of lead generation in digital marketing. Let’s take a closer look at one of them: content syndication, which involves publishing your content on third-party sites to boost engagement or drive traffic.
For instance, guest posting on Forbes doesn't only expose your content to a bigger audience but also does wonders for people’s perception of your brand. After that, clients will be more likely to view your brand as credible.
Retargeting
Customers don’t always take the bait on your first try, so you’ll have to add retargeting to the marketing mix. That is, you need to find a way to reach people who have already interacted with your content.
On LinkedIn, you can turn to Lead Gen Forms or templates that take information from people who click the CTA button. These forms are usually attached to an ad in a message, image, or video format.
TOPdesk has shown us how it’s done by integrating lead gen forms into their video and single image ads. They used the ads to reach potential customers during the research stage. The forms allowed them to retarget the same buyers when it was time to offer a free trial.
Inbound marketing
Inbound marketing lets you attract customers with content that aligns with their needs and inspires long-term relationships. Many of the tactics we mentioned above can help with inbound marketing, including email marketing and retargeting.
Make your inbound marketing tactics more effective by using data to create your ideal customer profile. Another way you can take advantage of data is by scoring your inbound leads. Assigning points to the action the leads take, such as clicking on your CTA or downloading an ebook, allows you to assess their level of interest and retarget them accordingly.
Now that you’re familiar with the tactics, it’s time to fit them nicely into a bigger lead generation strategy.