People rely on emotions and subconscious interpretations of words and images when making decisions . decode those messages to improve the perception of your brand and the messages you send to your audience.
In any case, as we said in conclusion, it is possible to write entire books about it (and so it has been done) precisely because it is a vast subject that can be applied much more singapore phone number example widely to the world of marketing. Semiotics can for example be applied in competitive analysis , in market research and even in the segmentation of new customer groups .
In any case, using it in your strategy allows you to have a more precise idea of how your audience perceives what you communicate and you will be able to correct any misinterpretations in time before any storm breaks out on the web and social networks.