Computerised manufacturing with all processes interconnected (or Industry 4.0) will bring European industries more than €11 billion per year over the next few years, according to an EU report .
On the threshold of the so-called Fourth Industrial Revolution , there are still many companies that are resisting making changes that are necessary not only for their success, but for their survival, and which involve committing to a digital transformation not only of their production lines, but also of their industrial marketing and sales departments.
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Transforming the flood of data into information, the challenge of Industry 4.0
The new concept of Industry 4.0 will drive changes on a par with its three predecessors. The real challenge of the fourth industrial revolution is the development of analysis systems capable of sifting through the flood of data that smart factories will produce and turning it into information.
Read more: Most industrial companies are not prepared for digital transformation
In this context, Jordi Lario, Director of Operations at Exos Solutions, said the following:
"If companies are not prepared for this change, they will not be able to compete."
Lario also indicated that information processing should aim b2b email lists poland to generate qualified databases. Or, put another way, the challenge of industrial digitalization is to obtain quality and available data.
In line with these observations, Marcos García, founding partner of Connext - a company specializing in Digital Marketing and Inbound Marketing - explains that:
"It is very important to make industrial companies aware of the fact that the digital transformation of their production lines must be accompanied by a digital transformation of their industrial marketing methodologies."
García explains that at Connext they are seeing a significant evolution in digital marketing tools with methodologies such as Inbound Marketing.
"In the case of Connext , the industrial companies we work for have a significant R&D department, but they have been able to look beyond that and have realized that they must also address the digital transformation of marketing and sales."
Inbound Marketing works , above all, in technological and industrial companies that until now had no way of carrying out effective marketing actions that translated into direct business results. The results are measured and calculated in such a way that in one year a company's contact requests are guaranteed to multiply by five and the visits to its website double.