A personal website is a must have for any business. Even if you are engaged in offline trade, you have a chain of cafes or a massage parlor. The Internet is the main source of clients.
The site must be high-quality, well-built, interesting for the user and clearly reflect the individuality of your brand. You need to think through its design, structure and architecture, as telegram dating philippines well as choose the right advertising tools that will help expand your customer base.
Website for attracting customers
Source: shutterstock.com
You can publish not only information about goods, products or services on the site. You can post any useful content here, for example, thematic articles, expert materials, share successful cases or talk about events.
The main thing is to make sure that your site is seen by as many users as possible. And for this, it is necessary to use SEO promotion - a complex but effective way to increase the flow of customers.
According to research by Backlinko , only 0.78% of users go to the second page of search results . This means that your task is to take the highest possible positions in the search results. And this marketing tool is used for this.
SEO promotion involves improving the quality of a website through the use of meta tags and key phrases, improving its attractiveness for both search robots and visitors.
Compared to advertising, SEO promotion has a number of advantages, including:
long-term effect;
low cost per attracted visitor;
attracting a target audience that is interested in your products or services.
The result can be seen in 5-6 months, since website promotion takes time. Due to the refinement of search engine algorithms, the website's position in the search results may change. But the fact remains that a well-optimized resource continues to bring you clients even without significant advertising costs.
SMM
SMM – marketing activities in social networks that help attract customers and build long-term relationships with them.
These include the creation of corporate blogs, public pages, groups, systematic publication of content, holding competitions, sweepstakes, etc.
DemandSage statistics show that in 2023 the number of social media users worldwide grew to 4.9 billion users. And in the next 4 years, additional growth is expected to reach 5.85 billion . In Russia, this trend is also gaining momentum, so there is no point in excluding it from promotion.
In Russia, almost half of the population uses VKontakte and Telegram alone every day.
SMM Marketing
Own website and SEO promotion
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