New media bring new uses. Websites and therefore brands are accessible 24/7. Ultra connected, on the lookout for new things, bloggers closely follow the topics and products that interest them. They test them, they talk about them. Who better than a professional blogger to have the idea of relying on her peers to boost brands?
A partnership between a communications agency and a professional blogger.
The Influactive agency has been based in Lyon for seventeen years. Experts poland number for whatsapp in the fields of digital and content creation, the team works with brands to create impactful online messages.
Ophélie Deleuze is a professional blogger (Lotus & bouche cousue) also in Lyon. She is at the origin of the creation of the offer for the Influactive agency.
A tailor-made service for organizing blogger days
Concretely, the Influactive agency offers days dedicated to bloggers on behalf of a brand. For this, everything is included:
A significant amount of work to identify bloggers in advance
Choosing a pleasant place, suitable for photos and videos that will be shared on social networks
The scenarios of the day
goodies so that bloggers can test products and become ambassadors for your brand.
"The agency thus helped Carrefour to launch its brand and its organic stores during a bloggers' day.
At the end of the day, excluding virality, more than 220,000 people had seen the Snaps, Instagram, Facebook, Pinterest and Linkedin of each blogger present.
The right message to the right people, in the right conditions, can produce an exceptional result.
3 Reasons to Include Bloggers in Your Branding Strategy
Increase visibility, image and notoriety: Bloggers are an asset for brands. With blogs and social media accounts, they communicate with an often very large, engaged community. Their subscribers and followers themselves transmit the information to their networks, the impact is considerable.
Communicate differently and at a lower cost: traditional advertising on media such as TV or radio are very expensive and not targeted. Working with bloggers is the way to communicate with a greater number of people, in the desired target.
Promote your brand to a community that will relay the right message. The relationship of trust created between bloggers and their communities encourages positive consumer reviews.
The whole thing also allows you to work on your e-reputation.
For more information:
The offer and presentation of the service: the link to Ophélie’s interview
The Influactive agency
Ophélie's blog : Lotus et Bouche Cousue , healthy & fitness blog, +5,000,000 page views per year.