Organic coverage (i.e. coverage obtained without your intervention) can have positive or negative sentiment.
But there are some techniques you can use to ensure positive exposure.
For example, you can ask customers to leave reviews on external sites. Or send interesting press releases to journalists in your niche.
Advice
Prowly helps you find journalists in your niche and send effective outreach emails .
Shared media
Shared media is any content about your brand posted on social media platforms . Whether that content is from your brand's account or another brand's.
Unaddressed complaints, negative comments and low ratings on shared media channels can seriously damage your company's online reputation and drive away potential customers.
Therefore, you should pay attention to what malaysian numbers happens on your social media accounts just as you would pay attention to customer comments inside a physical establishment.
Semrush's Social Inbox can help.
The tool collects comments, private messages, and mentions from all your linked accounts. And allows you to tag, assign, or reply to them.
This way, you can manage everything in one place.
Semrush Social Inbox Dashboard
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Own media
Owned media is anything you control, like your website or email newsletter.