The goal of white papers is to educate the reader on a topic they are not familiar with. In other words, your client is not left blank about something you can help them with! These papers are specific reports that help to understand a problem or situation.
They are magical books that can multiply your sales by creating value for your company. But why do they work so well? Their function is to go one step further than informing. They have to solve problems! It is proven that our audiences respond more positively when companies help them or generate content capable of helping them. It is a recipe book; we tell how to taiwan telephone number make the cake and we leave it up to our clients whether they want to follow the recipe or have us make a delicious professional cake for them.
White papers are an effective way to connect with your audience. An audience that is saturated, and very bored, with aggressive advertising messages that are exposed. They only want to sell! Offering our clients what they want is a good opportunity to stand out and make them believe in us. Discover their doubts, their problems and share what you know with them. Help them solve what is bothering them and, in the process, show them that you have the skills to help them achieve their goals.
There's nothing like showing off everything you know to make your clients believe in you. But did you know that you can get a lot more out of your white paper? This type of " premium " content is a perfect opportunity to improve your website's conversion rate.
There are many companies that fail to improve the conversion of their page. An ebook with this type of content is a good offer to invite our visitors to leave their contact information. A landing page will help us collect data that interests us and in exchange we offer irresistible content for our traffic. Like a barter. A digital marketing currency. The more valuable our document is, the more data we can ask our potential lead for.