Link Shortening with Click Tracking

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Link Shortening with Click Tracking in Engagement Suite Engagement Suite also addresses businesses’ need to shorten hyperlinks to increase click-through rates, reduce operator filtering, and enable granular analytics such as A/B testing. Link shortening with click tracking is a feature included in the Engagement Suite and will be generally available soon. With this feature, long URLs in the body of a message will be automatically detected and shortened at the time the message send request is executed. This eliminates the need to make separate API calls to shorten links before sending the message. Businesses also benefit from being able to include their name in the URL, which increases customer trust, improves engagement rates through measurable clicks, and increases deliverability by reducing the risk of carrier filtering.

Just like message scheduling, our out-of-the-box Messaging Insights whatsapp philippines number dashboards have been enhanced so users can easily monitor the effectiveness of their shortened URL campaigns and view advanced data for A/B testing. Deliverability rates, volumes, clicks, and click-through rates are just some of the metrics offered by the link shortening feature. “A side benefit of using Twilio is how easy it is to set up. No other vendor would have allowed me to set this up in a day and a half.” Rohit Chandrashekar, Principal Software Engineer | JobGet Data and Performance Analysis with Engagement Suite Engagement Suite helps you test, measure and optimize the ROI of SMS, MMS and WhatsApp communications with advanced data and dashboards.




Twilio’s out-of-the-box dashboards built into Messaging Insights provide analytics for every message. With Engagement Suite, dashboards have been enhanced to show more detailed information than standard delivery information and provide a better understanding of message scheduling and engagement (e.g. clicks and click-through rates). For businesses that want to tailor their analytics capabilities to their specific needs, Engagement Suite offers the ability to leverage Twilio Event Streams (available January 8, 2024), webhooks, or CSV file downloads from console logs. Whether you’re optimizing deliverability, generating ROI reports, monitoring clicks, A/B testing, or performing granular engagement-to-recipient analytics, Engagement Suite has the data you need in the format you want! Engagement Suite Getting Started and Pricing Getting started with Engagement Suite features is easy! If you already have a Twilio account, check out our docs on message scheduling or link shortening with click tracking to get started with our services.