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Creating content for [brand] + keywords modifiers you have a direct impact on how your brand appears when users search for it on google. While you might assume that all of your brand traffic goes to your homepage, there are actually other ways to capture that traffic. Moreover, your branded traffic can help you identify customer “pain points” or even areas where you are potentially losing customers to competitors.

Want to see how? s keywords. You’re looking for keyword modifiers that are either problems to solve or opportunities to win. Keyword modifiers oman cell phone number can be: [brand] prices; [brand] reviews; [brand] alternative; where is [brand] located? By looking at your brand keywords, you can quickly see how users are interacting with your brand by looking at the questions they are asking.



Make sure you have content that answers all of these questions. If you find long queries, it might be a good idea to create an faq on your site. If you don't, you may find your branded traffic going to sites like youtube, or worse, to your competitors' sites. For example, using the “search results players similar web pages” report below, we see that the majority of branded clicks for ninja creamy are coming from youtube.