In this post, we’ll dig into the super-app WeChat. Chinese people use WeChat a lot! They use it to keep in touch with friends; read the news; make payments at restaurants; get customer support; learn about products and more.
WeChat can be extended with mini-programs that let people indonesia phone number list shop within WeChat; as well as, get a taxi and use a rental bike; book hotels; earn loyalty points at restaurants and many other things.
But this post isn’t about every possible WeChat feature. How do we actually use WeChat in the B2B area? Luckily, it’s not that complex to understand.
This post is a part of our email course: Top 10 Chinese B2B Marketing Tactics for 2020. If you want to learn more about B2B marketing in China, we will guide you step-by-step; sign up for the ten-part email/video course at the bottom of this page.
Table of Contents
WeChat Articles > Email Newsletters, Blog
ATTRACTING YOUR FIRST 200 WECHAT FOLLOWERS
Chinese Culture 101: Business Cards and WeChat QR Codes?
WeChat Articles > Email Newsletters, Blog
To make great use of WeChat for B2B marketing, the key is to write great articles.
If your potential Chinese clients want to follow you, they’ll probably want to follow you first on WeChat rather than via email or another social platform. And what about RSS feeds? They probably haven’t even heard of those before.
After they follow your WeChat official account, they can receive up to four articles per month from your account. These articles will show up right where they see their messages from friends.
Let’s put this delivery method in perspective. Your WeChat posts will show up right in the message area of the main messaging app that your target audience is using. In fact, WeChat might be the only messaging app most of them are using. That is so much more powerful than a post on Facebook, which is likely to just get buried in Facebook’s algorithmic feed.
Note that WeChat official accounts come in two flavours: Service and Subscription. We use Service accounts for B2B projects because they have greater functionality and higher article open rates.
Your open rates on WeChat should be pretty good. We expect open rates in the range of 10–30