Before investing your attention in the navigation menu and other details related to the creation of the site you have to ask yourself a question: is the server you purchased able to support and best manage the load you want to face with e-commerce? Is shared hosting enough? Better to focus on a VPS or a dedicated machine. But make sure that there are SSD disks, HTTP/2, HTTP Keep Alive and an updated version of PHP to have the best possible performance. Without forgetting the SSL certificate.
Website Structure
Do you know what usually happens after publishing italy business email list a demanding website like an ecommerce? They ask for advice to optimize the structure, that is, the very nature of the work done.
The combination of tags, categories, pages, tabs, filters and subcategories that can take the user from one point to another must be improved first, not after. Otherwise everything becomes more difficult.
Of course, it is clear that improving the structure of a website may be necessary after a certain number of years – even less when it comes to large projects that often add and remove resources – but everything is different if the basis is a work designed to start from keyword research.
In any case, when you restyle your site or go online for the first time, before publishing an e-commerce site, you need to check for broken links, 404 pages , 301 redirects, orphan pages, and paths that are too deep or inconsistent. The pyramid structure must be respected.
Indexing
A problem that can significantly impact the SEO performance (and therefore positioning on search engines) of a demanding website such as an e-commerce. The indexing of pages must be at the center of your checks before launching an online sales project . If only because indexing is the second stage of the process that leads to having the right visibility on Google: