Internet promotion involves constant monitoring of search results for key queries. This is necessary to evaluate any work performed on the site. By analyzing how the resource position changes, you can understand how effective the changes were. You will learn how search results are formed and how to interact with them in this article.
What is search results
In the modern world, the Internet is becoming increasingly popular. Every day, millions of people search Yandex or Google for answers to questions that interest them: “Where to buy a hedgehog,” “How to learn English in a month,” “How to meet a girl,” or even “What to do if I’m stupid.” The list of resources that the system generates optometrist accurate email list in accordance with the entered query is called search results.
Website owners try to raise them to higher positions, because users find the information they need on the first or second page and do not scroll further.
The sites that are at the TOP of search results receive the most traffic. The first three and last four links on the first page of search results are allocated for advertising.
In general, search results are sites that a search engine offers to a user in response to his request. The higher a specific resource appears in the resulting list, the more people will visit it.
To generate the results, special algorithms are used to identify which of the existing sites on the Internet are best suited for a specific request. If a person enters the keyword "plastic windows", the system will not display sites selling clothing or cosmetics, since they do not correspond to the given topic.
By what principle do search engines determine what place in the search results a particular site will take?
By what principle do search engines determine what place a particular site will take in the search results and whether it will be shown at all? Since Yandex and Google are robots made by programmers, when analyzing sites they use criteria laid down by specialists, namely:
relevance, that is, the degree to which a resource corresponds to a keyword;
user behavior (for example, if most visitors leave the page almost immediately, then it does not meet the request);
average duration of a guest's stay on the site;
number of links (the more authoritative resources link to a site, the better it is ranked).
Does it mean that the first pages in the search are always those that best answer the user's question? Not really. The thing is that SEO optimizers interfere with the work of search robots - people who understand the mechanism of the system and purposefully promote this or that resource to the TOP.
Above are described only the general principles of the ranking algorithm. How organic search engine results are actually formed is a closely guarded secret. If any SEO specialist had access to this information, he would be able to guarantee that any site would get to the first place in the search.