Set Up a Lead Form on Your Website

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Lead enrichment doesn't make sales outreach foolproof. But it does give your reps a better shot at targeting the right leads. The more they know about a prospect, the easier it is to figure out if they are a good-fit opportunity.

Types of Lead Enrichment Data Your Sales Team Needs
The data that matters in the lead enrichment process will directly tie into your ideal customer profile. You should focus on information like:

Contact data: Names, emails, phone numbers, social media accounts, and job titles
Company/account data: Firmographic data like company name, size, employee numbers, and employees in specific departments you’re targeting
Tech data: What tech stack is the lead/company using? Watch out for competitors and search for a good product fit
B2B intent data: Buying signals like signing up for a demo or free trial. Other signals, like downloading a lead magnet or watching a webinar, are still solid signals a lead is interested in your product
Change/announcement data: Series A funding round? New belgium telegram data feature release? Change data helps sales reps connect with important announcements at a lead's company
How to Set Up Lead Enrichment for Inbound Sales in 2 Quick Steps
For inbound sales, lead enrichment can help you determine which leads your team should prioritize.

I'm talkin' about separating leads into two stacks: the leads human sales reps should chase down, and the leads you should nurture automatically in the background.

Here's a quick process on how to do it