Related phrases
The optimizer gets a full picture of what exactly people are looking for in the search engine, thanks to the list of popular keys. It is also used when selecting LSI phrases (synonyms, tails, etc.). They are semantically related to the main keys. So, when entering the phrase "double bed", the search engine displays tails like "buy cheap", "with a mattress included cheap", "with a lifting mechanism". With the help of these LSI phrases, specialists dilute the text, while getting rid of spam.
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Thus, search suggestions are an indispensable tool for the optimizer and very convenient for the user. Thanks to them, the promoted site increases traffic and increases its income, and the target client receives the most relevant results.
It is quite difficult to use SEO methods to boost popular keywords for your own purposes, because Yandex and Google are trying to reduce the number of brand mentions. To do this, they constantly update ranking and formation algorithms.
Pros and cons of website promotion using low-frequency queries
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A popular keyword combination can be created either manually or automatically. In the first case, you should use the services of an exchange or a social marketing agency. Then hired users will enter the queries you need into the search engine, artificially attracting interest to the page.
Implementing this method will cost you quite a lot. And you will get little benefit from it: you may get into search suggestions for a short time - until the next list update or the moment when the system notices the same IP addresses of requests. In addition, to maintain the position, you will have to maintain continuous activity of people, from time to time attracting new performers.
Another method is to create a system that impersonates users with their unique IP addresses (use proxies and scripts, a set of IP addresses). Of course, this is much easier and cheaper than hiring "mercenaries". However, developing such a program to promote just one brand will be unprofitable. In addition, there is always a risk of this method being exposed by search engine workers. They will definitely take action, and all your efforts will be in vain.
We have listed the so-called black optimization methods. If they are revealed, then anti-spam service specialists may pay special attention to your site. Because of this, its positions will decrease both in the list of popular keys and in search results.
Therefore, we recommend promoting your web resource using safe and legal, i.e. white, methods. Well-thought-out and active external advertising will help you get into the list of popular keys, encouraging the user to contact the search engine with a question about your company. To do this, you can launch a teaser ad (riddle ad). To solve it, the user will have to go to the site.
How relevant is search suggestion cheating?
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