Disadvantages of this method of forming a semantic core

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A resource promoted by keywords without taking into account its subject matter and specifics will not be ranked in search engines, because behavioral and commercial factors are extremely important for ranking.

If the site cannot satisfy the needs of users, it will be difficult to convert them into buyers. And optimizing only important zones (title, h1, etc.) and text optimization will not bring much result.

To correctly form a semantic core, check:

Competitiveness of your product range in realtor email list relation to leading resources, if your site is promoted by the same keywords. Otherwise, promotion will be ineffective and will be reduced to futile attempts to deceive search engines.

All search phrases must match the content and theme of the site.

Using informational and transactional queries together
Another common mistake in working with the semantic core is promoting one web page simultaneously using commercial and informational keywords (“microphone for computer cost” – commercial and “microphone for computer” – informational).

The downside of this approach:

Ranking of informational and commercial transactional queries is carried out taking into account various factors, often contradicting each other. Therefore, a web page can be included in the search results only for one of these types of keys.

How to avoid mistakes?

Properly group search phrases by page type in the search results from the very beginning. Separate commercial and informational keywords into different pages and optimize them according to the search results.

Using informational and transactional queries together

Source: shutterstock.com

It is not always possible to determine which group a specific key belongs to (for the word “smartphone”, the results are informational, and for the meaning “smartphones”, they are commercial).

To check the possibility of promoting keys on one page, compare those in the top for them. The answer will be positive if they are the same in the Top 10 for both search phrases.