Nothing builds trust in a company better than hearing about customer success stories. Your bio offers an opportunity to mention a success story or two as briefly as possible. Adding these to your profile summary lets prospects know that your products or services work and are worth the investment.
It also highlights potential use cases your audience may not have considered before and resonates with others in similar industries to those in your success stories. It’s like emphasizing a product or service benefit specific to their organization through a real-life example.
Let them know what to do next
Demonstrating your passions, skills, and product or service benefits may impress your audience, but it won’t necessarily lead to direct engagement with you or your team. That’s why you need to be clear about what you want your prospects to do.
Don’t be afraid to ask your audience to take the action you want them qatar number for whatsapp to take. It could be anything from sending you a message on the platform to registering for an event, signing up for a newsletter, completing a survey, and more. Think about the action that will best serve your goals and ask—politely.
Related: How to Create a Great Call to Action for Your Next Email Marketing Campaign
Be mindful of your layout
With just 2,600 characters to work with, it’s easy to focus more on what you will say than how you will say it. But your LinkedIn profile summary layout plays just as significant a role in the impact it has on your audience as its content. Ensuring your LinkedIn bio is easy to read makes it all the more likely that people will read it.
Two of the ways you can improve readability are by grouping sentences in a way that forms shorter paragraphs and incorporating bullet point lists where relevant. This creates more white space, which is more pleasing to the eye, and makes digesting the content more manageable.
LinkedIn summary mistakes to avoid
Now that you know what to include in your LinkedIn About section, let’s examine what you should steer clear of. When crafting your winning summary, avoid including any of the following:
Your resume: LinkedIn provides you with dedicated sections below your About section to showcase your experience, education, skills, and more. Avoid wasting your precious LinkedIn bio characters on information that’s already there.
Spelling and grammatical errors: Nothing screams “unprofessional” like a LinkedIn summary riddled with misspelled words and incorrect grammar. Mistakes happen, but it’s well worth having someone proofread your summary or using a tool like Grammarly to double-check your content.
Offensive language: This should go without saying, but as with anything you do, parti