Growth Manager at Leadfeeder

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(Unless sales and marketing never meet, in which case, yes you should have more meetings.) Rather than meeting more often, make sure the meetings you do have are actually productive. Have a plan, share specific data, and take the time to get to know what the other team has in the pipeline and what they've done already.


For eample, did marketing launch a new initiative? Did that uk whatsapp list impact SQLs? There's only one way to know — ask. Daire says, Sales and marketing alignment quote from Daire, . Anna agrees with ensuring meetings are actionable. She shares, Sales and marketing alignment quote from Anna The point here isn't to meet five times a week — it's to make sure the meetings you do have actually provide value.


What does your team care about? Why does that matter? Do those KPIs match what the other side is looking at? If not, you don’t have that coveted sales and marketing alignment. Agree on KPIs Another area of contention between sales and marketing is KPIs. Marketing might track metrics like MQLs while sales track SQLs.