website-redesign-hubspotIn Growth-Driven Design, the first phase extends over a period of one month. It is divided into three main elements in the following order:
defining the strategy
creating a wish list
launch of the website
The strategy first defines the performance goals. When relaunching a website, you determine what should be improved compared to the old website - the more specific the better. Once you have done that, develop and define the personas . This is the only way to get a precise idea of your target group.
Personas are fictional, generalized iran whatsapp data characters that depict goals, requirements and pain points as accurately as possible. To check whether your personas correspond to real customers, you can, for example, conduct one or more surveys among visitors to your website.
analysis of the existing website . This step is the basis for improvements on the site.
With these results, you can now define a strategy for the entire website, including all subpages. Always keep in mind the goal of addressing and activating your website visitors in the best possible way. Because then they will become a lead and ultimately your customer.
In the second step, you and your team develop a wish list. This idea generation process requires unlimited creativity. To do this, conduct one or two brainstorming sessions. Ideas can cover all areas, from website features to design and content. In the end, there should be 50 to 150 ideas for the website on the wish list.
From these points, you work out an extract that has the greatest benefit according to your strategy. You should be aware of the effect of each point and also be clear about how it can be measured. The bottom line is that around 20 percent of all points should remain.
Don't forget to estimate the effort required for implementation and when the implementation can be considered complete. This is especially important so that the website can go online promptly and with the right features as a "launch pad". At the same time, the site forms the basis for the second phase of the Growth Driven Design method.