The top of the funnel is your company’s

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Top of funnel leads (TOFUs - Awareness) The first stage, the top of the lead funnel, is all about awareness. first contact with a potential lead. You get the opportunity to “introduce” yourself to a future buyer. Content during this stage consists of blog posts, videos, etc.


, like we do on our Leadfeeder blog. top funnel stage Stage 2. Mid-funnel vietnam whatsapp list leads (MOFUs - Consideration) Once prospects reach the middle of the funnel, they begin to engage with your company. You need to continue nurturing them. You can offer them content such as ebooks, whitepapers, and case studies.


At Leadfeeder, we do this during our onboarding email campaigns for free trial users. middle funnel lead stage example Stage 3. Bottom of funnel leads (BOFUs - Conversion) Lastly, there is the bottom of the lead funnel. By now, you’ve turned random website visitors into leads and started to build a strong relationship with them.