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Educationevents Bb Content Marketing: What Now? [new Research]by Stephanie Stahl| Published: September , | Trends And Researcheditor’s Note: We’ve Updated Our Annual Bb Research Study For What Are Content Marketers Doing? How Are They Doing It? Are They Successful?for The Past Years, We’ve Asked Content Marketers Those Questions, Which Have Helped Many Teams Check Their Practices, Budgets, And Priorities Against Their Peers And Plan For The Future.this Year, We Asked Many Of Those Same Questions. Given The Unique Changes And Challenges Of , We Added A Set Of Questions To Gauge Marketers’ Responses To The Pandemic In The Short Term And As They Plan For You Can Read The Full Results Of The Research Hot Off The Virtual Presses Today In The Th Annual Bb Content Marketing Benchmarks, Budgets, And Trends: Insights For Report, Produced By Content Marketing Institute And Marketingprofs, And Sponsored By On It’s Filled With Insights Into What Content Marketers Are Thinking, Doing, And Not Doing In These Following Categories:content Creation And Distributionmetrics And Goalsteam Structure And Want To Highlight Some Results That Should Bring You Relief (Knowing You’re Not Alone In Your Challenges And Successes) As Well As Some Results That Will Make You Think.

Pivoting To Successin April, I Wrote That Content Marketing Could indian mobile numbers list Be The Shining Star In A Brand’s Pandemic-affected Marketing Strategy. Our Survey Results Reveal That Many Of You Thought So, Too, And Took Steps To Make It Happen.more Than Eight In Said Their Organizations Pivoted Quickly. Four Out Of Five Said Their Pivots Were Effective. And These Weren’t Just Reactionary: % Expect Some Of The Changes To Stay In Effect For The Foreseeable Future. Out Of Surveyed #content Marketers Say Their Pandemic Pivots Were Effective, Says @editorstahl Via @cmicontent.



#bb #researchshare On Xof Those Who Have A Content Marketing Strategy, One-fourth Made Major Changes To It, While % Slightly Or Moderately Modified It Because Of The Pandemic.% Of Surveyed Content Marketers Changed Their #contentmarketing Strategy Because Of The Pandemic, Says @editorstahl Via @cmicontent. #bb #researchshare On Xwhat Changes Did They Make?over Half Changed Targeting/messaging Strategy (%), Adjusted Their Editorial Calendars (%), And/or Changed Their Content Distribution And Promotion Strategy (%).less Than A Third Dug Into Customer-focused Work: Re-examining The Customer Journey, Increasing Time Spent Talking To Customers, Or Revisiting Customer/buyer Personas.