Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted telegram in the philippines over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
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10 Important Rules for Forming an Online Store Assortment
When forming an assortment, several rules should be followed.
Focus on small-sized and light products that are easy to deliver to the customer. It is not advisable to start selling industrial refrigeration equipment, ice-resurfacing machines, etc. This will entail transportation costs, payment for the work of loaders, or will increase the price of the product if these factors are included in the cost. As a result, you will have to, unlike competitors, either bear losses or offer unattractive prices for the consumer.
The assortment should consist of high-margin goods. A margin of 5-10% will not compensate for losses from buyers refusing goods, their theft, damage, spoilage, as well as in the case of an incorrectly composed assortment and a high proportion of unclaimed products.
It is advisable to sell expensive goods, since in this case even the sale of a limited volume of products can bring sufficient profit, which is especially important when starting a store. If you sell Chinese consumer goods, then in order to get income you will have to sell a lot of them.
When launching an online store, you need to consider the cost of transportation. The same product may be perfect for traditional retail outlets, but unsuitable for the online format, since the cost of logistics is comparable to the cost of the product itself. The problem can be solved by selling inexpensive products in addition to the main product. For example, when buying a car engine, you can offer motor oil or interior air freshener in addition.
If the product is heavy and inexpensive, then there is no point in selling it in an online store. The profit will be minimal, and you will still have to bear the shipping costs. As an example, we can recall bottled carbonated drinks.
You should not overprice the product. If the same product is cheaper at competitors, the buyer will either go to them or demand excessive information, want to check it to make sure of the quality of the product. As a result, the sales cycle will be significantly more complicated.