As the number of users grew, there was a need to automate and improve the processes of managing advertising campaigns. In response, Google Ads integrated phone number user finder philippines machine learning algorithms that can analyze vast amounts of data — from user behavior to their demographics and interaction history. This analysis helps make informed decisions about managing advertising campaigns.
Today, AI is at the heart of Google Ads, and advertisers need to keep up with new features. Below, we’ll look at some familiar and new AI tools that you should consider in your work.
Artificial Intelligence in Google Ads: Features That Deserve Advertisers' Attention
Dmytro Zagorulko , RPC Team Lead Webpromo , distinguishes two types of AI use in marketing: functions built into the advertising system and external tools.
The first type involves automated campaign optimization and bid management based on extensive user data available only to Google. The effectiveness of such tools often surpasses the results achieved through micromanagement and daily bid adjustments, allowing specialists to fully rely on AI.